Scarlet LG.
To launch the new LG LCD TV range we created mystery and intrigue with a new TV series called ‘Scarlet’. Only at the Hollywood première did we announce to an unsuspecting world that Scarlet was actually a new series of TVs.
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Prudential
Prudential asked us to make them the leaders in retirement. So we created a disruptive campaign that would make retirement positive and full of possibilities. Using live events, online films and planning aides, we pushed the message: ‘Retirement has more potential with Prudential’.
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E.ON Carbon Footy Print
E.ON is the major sponsor of the FA Cup. So we were challenged with creating a disruptive, brand-relevant buzz to leverage this sponsorship. What we did was to create a community of football supporters with the sole aim of making the FA Cup carbon neutral.
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Canon Dragon
In the ruthlessly competitive office solutions market, Canon has a vast amount to offer - they’re world leaders in imaging! So, we created a visually stunning campaign that took the brand beyond grey boxes - enter the dragon!
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TEQUILA\ HR
We are fun, fearless and provocative.
We are disruptive and creative by nature.
This is not only our approach to work, but also the way we foster our culture.
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My Cup of Tea
Tea is a British institution, and we at TEQUILA\ London were tasked with creating a new tea brand from scratch, from brand identity, point of sale to direct marketing and web design.
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British Heart Foundation
We were asked to create an engaging and disruptive fundraising event for the BHF. The goal was to raise awareness to help beat heart disease. What we did was to create a fundraising activity around Valentine’s Day – a day everyone associates with the heart. And so, we turned February into ‘National Heart Month’.
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Canon Glimpse
How do you get a glimpse into someone’s life?
To achieve this we created a campaign called ‘Glimpse’. We sent out a Canon IXUS digital camera with a personal, pre-recorded invite to a live event that would engage and inspire IT directors. The result, well see for yourself.
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Carbon Trust
We were challenged to encourage business leaders to take responsibility for their carbon emissions and to help raise awareness. So we started a carbon conversation between business and the Carbon Trust using experiential events, direct marketing and a giant, physical carbon footprint.
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Army
The British Army is the single largest recruiter in the U.K. The disruption campaign we created was aimed at educating and exciting 12 to 16 year-olds about the possibilities the Army has to offer.
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TEQUILA\ London 2008 Review
In 2008 we grabbed some great headlines for our disruptive work and in 2009 we expect the same, if not more.
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